
'Still curious about penis enlargement pills? Check out GQ's prison interview with Enzyte creator Steven E. Warshak, now serving 25 year federal stretch for mail fraud, bank fraud, credit card fraud, money laundering, and obstruction of justice.
'The Rise and Fall of the Cincinnati Boner King' is a GQ article by Amy Wallace about how the company's famous 'Smiling Bob' ads managed to sucker millions of men.
The bait was a free first order of Enzyte pills. You pay only a modest shipping fee. Modest until charges for pills you didn't order start showing up your credit card, often monthly. To get an idea how many men were willing to believe a pill can make you bigger, prosecutors estimated Steve Warshak's Berkeley Premium Nutraceuticals bilked customers of more than $100 million in bogus charges.
More interesting than the mechanics of the scam is the glimpse into the mind of a con man. “It was never a passion of mine to make sexual-health products,” says Enzyte founder Warshak, “If the marketplace had wanted pencils, we would have sold pencils.”
More, we learn how such con artists leverage the real scam— the pills themselves. Spying a chance to ride Viagra's coattails in 2001, Warshak threw Enzyte together with the same ingredients in all bogus penie pills—horny goatweed, ginseng, maca root, and zinc. "We didn’t invent anything, we just created better marketing.”
Says the lead FBI investigator on the case Special Agent John Maser, “It’s not illegal to sell snake oil if people are willing to buy it. [So] we focused on the activity that is criminal: the way they sold it.”
Which leaves you wondering, why isn't it criminal to make false product claims? Where's the FTC in all this? Is the herbal pill lobby so powerful? And am I the only one who noticed that other 'penis enlargement' pill Extenze recently started to claim it makes you longer-lasting and firmer too [see its Aging Couple in the kitchen ad]? If such claims were real, wouldn't they have made them somewhere in the four years of cheesy Extenze infomercials that came before?
The answer is this scam's as old as the hills. Check out this clip from the 1957 indie cult classic, A Face in The Crowd. The clip starts in an ad executive meeting where folksy flim-flam man 'Lonesome Roads' shows the boys of Madison Avenue how it's done…
















































